Saturday, December 23, 2017

Are You Listening?

     In today's world, distractions are everywhere. Screens are always on, we're always on the move, and our attention is constantly pulled in every direction. With everything going on, it's important for us to be able to communicate effectively. Doing so can make or break us when it comes to our careers, our marriages, our friendships and our families. It is this skill that allows us to break through the noise and get our message across. But, the crucial part of effective communication is not actually speaking, even if it means speaking well. The key is listening.

     When one thinks about the concept of listening, it seems like a simple one. Of course I listen, you might say, I listening to people all the time. But are you honestly listening? Here's a quick check for you. If the majority of your listening includes looking at a screen, or thinking of what you'll say or do next, you're not actually listening. And the truth is, most of the time, others can tell. Although you may not be speaking, you're sending a clear message: you don't want to hear what's being shared. For the person talking to you, it's distracting to try and overcome this and it may turn them off from talking to you entirely. It may take effort to put the phone down and turn off the TV, but it makes all the difference.

     The good news is, as with any other skill, good listening can be learned and applied. To do this, we need to start with understanding what's causing our communication issues with others, in both directions. Often we can fail to listen because of our impatience and our desire to get the next word in or to jump to a conclusion. This has become more prevalent with the speed of our world today, along with us having much need to wait for anything. We may be listening to what someone is saying and assume we know what they're going to say. Or, we may hear what's said and turn it around so that the focus shifts to us rather than the other person. True listening means focusing solely on what the other person is saying. It’s about understanding, not rebuttal or input. It's crucial to avoid taking control of a conversation and telling someone what to do or labeling them with a quick fix remedy. Once we recognize the flaws we have in how we listen to others and respond, we can work towards improvement.

     There are of course verbal aspects to listening as well, beyond receiving the words that someone else is saying to you. The purpose of verbal communication on the listener's end is to show through your words that you've understood what's been said. This involves identifying the feeling and thought content of what's being shared and reflecting that back to the speaker. It's through this that we show that we're engaged in actively listening and that we care. This kind of listening opens the other person up to sharing more and allows the communication to flow naturally. If our verbal responses only include the occasional 'mmhmm' and asking the speaker to repeat themselves, we'll soon find that the other person doesn't have much more to say.

     Listening is key in all aspects of our lives. It is through listening that we learn from others, we understand those beyond our self, and we change our world for the better. Many conflicts can be avoided, and better results created, through the act of effective listening. With the holidays fast approaching and interactions coming with family and friends from all walks of life, we'd be better off if we listened before speaking. It takes effort to do this in our daily lives. But, it's through this effort that we can show a genuine interest in others by actively listening to what they have to say. We may discover something new, feel more satisfied, and have a better life because of it.

Sunday, August 6, 2017

Building a Brand

Apple, McDonalds, Amazon, Pepsi, Ikea, Adidas. What do all these and many more like them have in common? They're globally recognized brands.


What is a brand? Is it a logo, a product, a name, or maybe even a message?

A brand is a story. Humanity loves stories. They're our most powerful way of sharing our imagination with others. Try giving someone a series of facts and figures and see what they remember without cramming the material.  But, you tell someone a powerful story, and see what they remember then. You can change their attitude, their focus, even their purpose for doing whatever it is they're doing.

People connect with brands because of the story behind them; the one the brand itself is telling and the one individuals attach to the brand. Companies live and die by their brand. A company can have the best product, one that solves all kinds of problems, or the best service, one that people are seeking desperately. But, if the company has a bad reputation, or lacks effort made towards it's brand, then no one truly connects with it. Whatever is being sold seems more like those facts and figures instead of a story. The same thing applies to people. You can be incredibly intelligent or have great ideas that could make a real difference. But if no one knows your brand, then you'll be hard pressed in getting someone to notice you.

There are certain elements of creation that go into having a successful brand. At the core, you have to know why you're building the brand, as this will guide everything else. Apple is a great example of a brand that had a leader who was fiercely dedicated to the why, which has been to create products that people don't realize they want yet while making things simpler at the same time. Why do we swipe across our screens instead of tapping it with a stylus or clicking on a physical keyboard? Because the weight of the Apple brand made it so.

Another element is a part of that story that I talked about at the beginning. A brand needs to know who it's telling the story to, which relates to that aspect of getting people to notice you. But, it's important not to try and be all things to all people, or your message can become lost. A brand story has to be relatable and interesting to your target market. This is called a brand image. Again with Apple, their brand story aims at a higher end audience. McDonalds is more aimed at those looking for quick, cheap eats. Adidas tells it's story to those who see the pros playing their respective sports and want to emulate them. Sometimes a brand can try to change it's image, but this often faces resistance. A recent example of this is JC Penney, which attempted to change to an every day low pricing model, away from the big weekend discount sales that their shoppers came to expect. This failed, the CEO with that idea is no longer with the company, and they have gone back to their regular door-buster deals style. This was because, as hard as they tried to tell their customers that they were changing their style, they continued to get questions about when their next big sale would be. Trying to make a radical change like this often just leaves your audience lost, confused, and no longer interested in what you're selling. But, you probably already know this concept of an image that many brands are going for. That's because they've done well in this area and you didn't even know it.


If you think that branding only apply to companies, you're ignoring a large part of our daily lives. Similar to companies, we have our own personal brand, whether we create it with intentional design or not. Your brand is your reputation; it's how others see you and how they guide their interactions with you. Despite me hearing recently that personal branding is such a 'millennial thing', it's not a new concept. Your actions and your interactions with others tell your story, but this more often than not takes Our personal brands largely guide our lives. They can determine who we interact with, where we're able to go, and what it is we're able to accomplish in our lifetime.

So, what is the key to building a lasting brand? Trust. If no one believes your story or if they don't want to hear it for whatever reason, then your brand is worthless. Despite all of our modern conveniences, where we can customize our preferences and quickly move from one thing to the next, gaining trust still forces us to yield and demands the time required. You can try to fast-track the process or say a lot of good things to build your perceived image up, but a weak trust foundation will crumble at the first sign of hardship. Trust that is solid and built to last requires cultivation and the flexibility to grow. Once it has grown, if you do anything to break that trust, it takes much longer to re-build that trust, if you can at all. When you think of Chipotle these days, whats one of the first things that comes to mind? E. Coli perhaps? It's been over a year since the initial outbreak and yet when a well-known restaurant has a health crisis, the trust may never fully come back.

The act of branding may seem like something for a marketing department to do or something that a politician running for office does, but the reality is that we all do it every day, both through our work and in our personal lives. We don't often think of it in this manner, which is good because we would probably drive ourselves mad trying to plan our every action and interaction. But, it never hurts to take a step back and consider your own brand that you're portraying to others. While you're at it, consider the brands of the companies that you spend your money with. Do their brands match the values and messages that you wish to see flourish? If not, have you considered changing your spending habits? Your investments?


Branding has always fascinated me because it shows the power and influence that any one person can have over so many aspects of our lives, and it's a large part of why I studied marketing as one of my undergrad majors. It's definitely a softer science, so to speak, but it has a very real impact on each of us, whether we accept it or not. Just remember though that no matter how big and powerful any brand may seem, they all started with just a thought.

Saturday, June 3, 2017

Optimist's Dilemma

Optimist: [op-tuh-mist] n: an optimistic person

Optimistic: [op-tuh-mis-tik] adj: disposed to take a favorable view of events or conditions and to expect the most favorable outcome

     When you graduate from college and start out on your own, maturity starts to come at a much greater pace. You learn that it's on you to get up, do the things you need or want to, and to reflect on the day to determine if you're satisfied with yourself. Through doing this you learn more about not only what you're good at or the things you like, but more of who you are and who you're going to be in life. The process is intriguing, yet frustrating at times. It can be slow and hard to be sure if what you're learning is real or just noise brought on by the outside world. While the process is never complete, it's important to recognize when you've learned a key trait about yourself. For me recently, I've discovered that at my core, I am an optimist.

     Ok, great, so I'm an optimist. So what? What does that mean? What does that look like? How did I discover this? Why does anyone care? Well, for me it means many things, all leading to my self-discovery of this trait. First, it's an attitude and a way of life. It impacts how I interact with the world and with others. It's also what drives my unending desire to work towards what I believe to be right. Whatever is happening, my mind always works its way back towards the expectation of positive outcome.

     Second, it means that while I have this trait, I've learned that this is not true for everyone. This leads to the eventual downside of being optimistic which is burnout and disillusionment. This means that although the optimism may still exist, there's no energy or will power left to act on it. This creates a tension as you fight against yourself. A challenge of optimism is that you look to others to help in your cause or to work as a team towards the favorable outcome. Without cooperation from others, if they're more neutral or lean towards a pessimistic outlook, it can feel like you're on a treadmill. While you're looking forward and running towards that optimistic goal, you're not actually getting anywhere.

     This type of challenge often leads to one of two outcomes: collapse and the end of the road or refinement and doubling down. Being an optimist, you can guess which outcome I tend to lean towards. Challenges build determination, and this determined and experienced optimism comes back stronger and better prepared to face the world. You learn pitfalls to avoid, opposition to push back against, and gain a more clear focus of your goals. It can take going further back and dragging others along with the strength of your optimism to show them the way and get them on board. The key is being able to bounce back, knowing that while optimism may point you towards the favorable outcome, reaching the goal may take longer than planned.

     Speaking of timing, optimistic people tend to be habitually late. For anything and everything. Is it to send a purposeful message that our time is more important? Or is it because our memory is so bad that we don't remember when we're supposed to be somewhere or doing something? The majority of the time the answer is no, and while a push in the right direction can be helpful, optimists know we're late. Trust me. The internal battle that's waged when it happens goes far beyond anything that can be said about it. So then, does this mean that we can show up whenever? Also no. But being punctual is a relative concept and isn't the same for all mankind. And, there's a term for a character trait such as this, and that is tidsoptimist. What this means is that my optimism even affects my perception of time and how much of it I believe that I have on a constant basis. Despite the numerous reminders and self-inflicted tricks, there are going to be times that I flat out miss the mark in regards to being on time. I share this not to lay out as a continuous excuse, but more as an explanation that, as with most mental battles, there's more going on than you might think.

Image result for tidsoptimist
     In saying that I'm an optimist and that it's a part of who I am, there's an important point being made. That is, optimism is not going to make itself apparently known every day, especially to those on the outside. But, you know it's there, even for the optimist who is unable to summon that part of themselves. There are times it takes support to keep optimism alive and a kick to get it going. For me, this is most often accomplished through music. One of the things I'm obsessed with in my life is trance music, specifically uplifting trance music. Can you see why? Go back and re-read the last part of that trance sentence. It's right in the name! The uplifting nature of the music is a lifeblood that keeps me going. I even host my own monthly podcast, DJing that style of music, so that I can interact with it beyond just passively listening. Support can also come from a friend, especially one that isn't bound by the hardships of human life. Until recently, whenever I needed an optimism boost back home, all I had to do was look to my forever happy puppy-dog Sandi and she'd get me back on track with one floppy-tongued 'hello'. Although she's gone now, the memories of the decade we spent together can still get me back on track. Being a trait, optimism is always there, even though it sometimes becomes hidden and needs to be brought back into the light.

     Optimism is an incredible driving force that can get you through the day, week, month, year, and even a lifetime. Optimism is a catalyst that leads to change in our world, knowing that we can do more, we can make things better, and it's us to lead who can lead the charge. Optimism allows you to bounce back, even after you're denied and rejected by others time and time again.. Optimism can be contagious, as others see the hope that's created and are drawn towards it. For me, optimism is the guiding light that dares me to make a difference. It pushes me to pursue my dreams to create large-scale change on an individual level, even when I don't yet know the path. If you're not a natural optimist yourself, I hope that you have friends that are. As with all things, optimism needs balance. I've discovered this key part of myself by facing countless challenges head on and observing what my leading attitude was. Knowing this, I look to lead with optimism in my daily life, facing the dilemma of pushing on when there are headwinds or falling back and allowing less favorable expectations to take hold. But, when my optimism is paired with my tenacity, my untiring energy, and my hatred of losing, I know what my outcome expectation will be.

Monday, January 9, 2017

2016: The Year of Challenge

Kicking things off with my newly crowned #1 track of 2016, this is Reckless, the Standerwick remix, from Gareth Emery:



     Here we are, launching into the new year after the wild ride that was 2016. A lot can be said about what happened nationally within this past year, but most of it you're probably tired of hearing about. For me, this year included some changes that I had been working towards, some I wasn't expecting, and some that never seemed to come together through faults of my own as well as those of others. I love to start off these annual posts by looking back at the previous year, seeing what challenges I said I had faced the year before and checking to see what I accomplished out of the things I had hoped to do. With these things in mind, I look ahead towards the year to come while aiming to keep a good perspective on the year I'm leaving behind.

     The year started out first off by living in a new place. I had to head out of Matt and Alyssa's with them having another kid arriving soon, so I found myself a room down the road in a house near the Greenbelt metro. The location was good because it still gave me quick access to the highway for my current work commute, while also being forward looking as I aimed at my next work destination. The other good part of this came a couple weeks after I left, when my new nephew Parran entered the world. Parran seems to always be smiling and just happy to be around people, as long as someone is looking at him. Seriously, check this kid out:

     As the first half of the year rolled along, things were mostly the same until April came around. Shortly after my 25th birthday at the end of March, I made my way through three rounds of interviews and earned my way into a new position in the non-profit sector with an organization named US SIF. The role itself is still entry level, but the organization's mission is one that I'm really on board with, having the understanding that I do of the financial sector and the real large-scale impact it can have on creating positive change (check out of our mission here).  So, two years to the day after I started working for Coastal, I announced that I was leaving, and I placed my last orders and headed out two weeks later. Now, instead of racing up and down I-95 daily to order a whole lot of produce, I walk over and hop on the Metro to do my part in making a positive impact for my generation and those to come. If you'd like to know more about how you too can put your money where your mouth is, so to speak, assuming you'd like do your part in creating meaningful change, let me know and I'll be happy to chat with you about it. Really, it mostly involves something you're already probably doing but may not realize how you can do it to help others. The shift has been substantial and I'm excited to see where it leads me in 2017.


     As many of you, my readers, know, I was a part of the 5th generation of my family to have grown up on our special piece of land in St. Mary's County. One of the major goals that has been in the works for quite some time has been the transition of the land I grew up on from my father's ownership to me. After having to clear several hurdles along the way, the transfer was finally completed around the mid part of this past year and I am now a home/land owner. My father has spent the past couple of years living next door in what was his parents house, where he grew up, so I'm renting out what is now my house in order to keep itself going. The idea there is that I may be back there someday, but for now things are staying in stasis mode. 

     My faith continued to remain strong throughout this past year, as I joined in with weekly studies through Nav20s and my church, and I spent a lot of time with my fellow church-goers as my main community. I made strides towards following Christ through many different aspects of my life, and I continue to learn more about how to proceed correctly all the time. The same question I had last year, wondering why we're still here, still remains on my mind, but I live knowing I may not get a real solid answer on this side of eternity. My faith played a role, as I believe it should, in trying to sort through the madness that was this past election cycle, and now I'll have to remain focused on it as we as a nation try to move forward and heal our divides. I do hope to work towards continuing my faith-related 'what and why' mission that has been dormant for a while, but that's going to take some dedication from me as well as the involvement of others.

     My love for trance music grew even stronger this past year (if that's possible), as I went to several concerts, continued along with my monthly show, and started listening to so many professional DJ podcasts that I have a hard time keeping up with them all. In regards to my own show, I celebrated the 30th episode a few months back and just released the episode that I love putting together the most, the top tracks of the year show. As you can hopefully tell from the song I have posted at the top of this post, 2016 was an incredible year for trance, but I encourage you to take a listen to my top-12 countdown and hear it for yourself. I didn't gain as much ground as I had hoped to this past year in terms of working on doing live DJing, but I'm going to continue to work towards it in 2017. I did have the incredible experience of having one of my favorite artist duos somehow spot me in the crowd at one of their shows and wave at me while shouting out my name. I stuck around after the show to chat with them about all things trance and grab a picture with them, as shown below. Overall, trance music has grown even more into the lifeblood that keeps me going and the fuel that gives me my un-ending energy. 
     

     It seems that it has become a new tradition for Tyler and I to take an annual adventure together somewhere, and this year we headed north for my first trip out of the US. We headed up to Toronto for the first half of the week, celebrating Tyler's b-day at the science center, standing way above the ground at the incredible CN tower, exploring the halls of Casa Loma, and seeing various other places in the downtown area. The second half of the week was my favorite part of the trip, as we ventured to the Canadian side of Niagara Falls and got to stand in sheer awe of the 700,000 gallons of water/second that is constantly being dumped over the falls. We saw them from above, below, and along side, as we took part in almost every tourist attraction that we could. The downtown area in Niagara was a lot of fun as well, as we got to ride a giant Ferris wheel, play some dino mini golf, and have a blast figuring out how to actually win the arcade. We made our way back after a week of fun, even getting to fly on the same plane together back to Baltimore, and it certainly was an adventure I'll never forget.

     The final months of 2016 didn't have too much in the way of anything notable for me, others than riding on the same roller coaster ride that everyone seemed to be on as election day came and went. My thoughts in that regard are twofold. One is that despite the results, I'm looking further ahead and seeing where my generation (including myself) is going to lead us, and that future looks bright. Second is that my thought, that my generation is going to differ from our parents generation by creating positive change despite the government rather than through it, seems to be becoming more of a reality all the time. I guess we'll have to see how it all plays out in 2017, while remembering that our society wasn't built for us to be passive observers but one where we the people got involved and made ourselves known. My role as someone looking to lead and to bring people together by bridging the gaps and aiming towards the future seemed to guide my actions right up through year's end.

     I called 2016 the year of challenge because I seemed to face a lot of it, some of it being self-imposed and the rest of it being brought upon me by others. I challenged myself in this past year to be a better listener, to try new things and go to new places, and to try and figure out what I want to do with my life. I faced the challenge of moving to a new place, of leaving one job and starting another, and of taking on the responsibilities of being a landlord. However, just because 2016 and its challenges are over, doesn't mean 2017 won't bring its own fresh set. But, as I've learned even more about myself this past year in regards to how I take on goals and the competitive like nature of facing a challenge, I'll be ready to face them head on by starting with just a thought.